Pinnacle Athletic Club in Mishawaka closing its doors

Another athletic club in the Mishawaka area is closing its doors.  Earlier this year Fitness USA in South Bend announced its closing which followed the closing of its Mishawaka location.  While these fitness centers have closed, the market has seen an increase in other business models.  Any Time Fitness, Charter Fitness and Planet Fitness have all entered the market recently, with lower cost for membership and a different level of service.  As with many businesses, strategies and business models change according to the wants of the consumer i.e. lower fees and flexible schedules.

WNDU reports on the recent closing announcement at the link below.


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