Biggby Coffee at Eddy St Commons

Heidi Prescott recently announced the closing of Biggby Coffee located in the Eddy St Commons development at Notre Dame.  The local family owners of Biggby politely cited family concerns as their top priority as reason for closing the South Bend store.  Besides any family reasons, local observers of Eddy St Commons could easily predict this announcement.  The developer of the project grants retail users exclusive use so that direct competitors cannot establish stores in the same project and drive one another out.  That worked well for Biggby in the beginning, but when the Notre Dame bookstore, who had no restrictions on competitive uses, installed a Starbucks within their bookstore on the corner of Angela and Eddy, complete with signage along Eddy St, the future of the Biggby was almost certain.  Starbucks is a formidable brand for any coffee house, even more so when coffee drinkers  need to walk directly past the Starbucks in order to arrive at Biggby.  Unfortunate for the family business, but wish them much success on their other locations in Elkhart, Three Rivers and St Joe MI.

http://www.southbendtribune.com/news/business/marketbasket/old-j-willy-s-torn-down/article_27ad7735-2f22-5200-8e5c-b104eb36ee4e.html

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